Melbourne Zoo (re-brand)
Melbourne Zoo was seeking a rebrand and design to make the brand more playful and childlike, as well as a brand marketing plan.
Brand and Identity, Digital Design, Marketing and Brand Strategy
Melbourne Zoo wanted to rebrand themselves to be appealing to a wider audience.
The redesign of their instagram and website adds emphasis to their conservation and ethical work.
Zoos around the world face criticism from people about their use of animals for entertainment. Melbourne Zoo wanted a new campaign and presence to reassure Australians that their work is for education and conservation purposes.
The new Melbourne Zoo website has taken quite a childish design, appealing to their youngest target market. There has also been a shift for the information and images on the landing page to emphasise their conservation work and all the good things that the zoo contributes to nature.